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Expert Support in
Crisis Communication


Crisis management means doing a great job in communications.

Coaching your top-level management in situations of emergency or crisis
Supporting your corporate communications team in crisis and emergency management
Operational and consultant assistance in managing emergencies and crises
Dealing with the media, rehearsing interviews
Writing press releases, organizing press conferences

Crises and emergencies can strike at any time. In any enterprise, any corporation, any organization. Without warning and often externally caused – not your fault. You, however, have to deal with it.

appunto provides you with expert support in emergency and crisis management. We help you make the right decisions, to parry media attacks and exercise instant damage control.

The key to emerging from a crisis with your image unharmed – possibly even improved – is full and frank communications done
the right way. We know which way.

Be it preparation and prevention or coming to terms with an actual ongoing
crisis: You can rely on our experience. You can count on our know-how.


appunto's services in crisis and emergency management

Strategic consulting

Coaching of top-level management and executives. Our wide experience, know-how in strategic information timing, familiarity with the Swiss press and our view from "outside" help you make the right decisions.

» Strategic consulting by our experts

Operational support

As external crisis and emergency team, we step in whenever you need us. Whatever the job, we'll get that job done. In English, German or French.

Dealing with the media in a crisis

In crisis situations the media are likely to be particularly aggrssive and to hassle you you with unrelenting attacks. You can delegate everything to do with the media to us. Or we advise you on press releases, public statements etc.
» Dealing with the media


Our commitment supporting you in crisis communication

Utmost flexibility
In a situation of crisis you may need support or coaching beyond regular working hours. We
will be there, not matter what time. You can count on us.

Absolute discretion
You want to rely on total confidentiality. Be assured that we respect this. We don't belong to
the kind of consultants who crave the limelight.


A top crisis expert

Our senior consultant, Pierre Freimueller, has coached a great number of companies and individuals in Switzerland and Europe. Before, during or after crises. Long standing experience — particularly as former head of Corporate Communications of Swissair as well as editor of major TV shows — , strategic strength, sharp thinking and high technical skills distinguish him as consultant in crisis communication.


Interview rehearsals

Unrehearsed interviews can turn out disastrous. Preparation is everything. We provide you with broadcast-experienced sparring partners to rehearse interviews.

» Media training in English, German or    French by experienced coaches

Media monitoring

We monitor media coverage, analyze it and advise on further action. If you prefer quality over quantity, if what you want is only the essential information, then we are a match.

Internal relations
in times of crisis

Your staff is most important. Especially in situations of crisis, attending to internal relations is essential. Feelings of insecurity need to be addressed. Not with extenuation, but clear messages. We write information leaflets, organize Q&A-events etc.

» appunto supports you in efficient
   in-house communication


appunto's services in planning and training for crises

You are busy enough with daily business. Preparing for situations of crises is
something that you keep putting off due to lack of time. However, if a crisis
breaks out, it is too late! Once, the damage is done, it is – already being difficult to contain – mostly impossible to repair.

Therefore, why not commit the whole task of crises preparation to an experienced team. We develop your crisis guidelines – customized to your company, to your unique situation. We train your executives and members of staff in crisis communication and conduct lifelike crisis drills.

Analysis and risk assessment

We carefully analyze your situation and list all possible risks. There may be more than you think. External as well as internal ones.
» Consulting / Crisis Communication

Action plan

Based on prior analysis we elaborate strategies for each and every crisis profile. What – who – when – how – addressing who? You don't have time to organize an emergency team when a crisis is in full swing. Plan ahead.
» Consulting / Crisis Communication

appunto as operational partner
to foreign companies

We represent your company in Switzerland and Europe. We deal with the Swiss and European press for you and cooperate with your Swiss lawyers. We feature long standing experience, technical know-how and foreign language skills. We are absolutely discreet reliable and committed to our job.

» Who is appunto?

Customized crisis manual

State-of-the-art guidelines based on the strategic action plans. No general theory, but practical checklists tailored to fit your unique scenarios.

Crisis training

Practical training enables you to go through your action plan "for real". We conduct such trainings based on your crisis scenarios. We act as your challengers and sparring partners and help you get fit for crises.
» Training in crisis communication

Crisis drill and exercises

We plan lifelike crisis drills and conduct them from A to Z: From the script of realistic scenarios to analysis and report.

» Lifelike crisis drill



appunto communications, Hadlaubstrasse 80, CH-8006 Zurich, Switzerland, phone +41 44 363 03 03