in Crisis Communication
train top executives – one to one, or in groups –
as well as all other staff. Our crisis communication trainings
are customized to fit your needs. Every possible crisis is unique.
You learn for instance about the differences between communication
during normal times and communication in a situation of crisis,
and how to get organized so that things run smoothly in a case
of emergency. You learn where you are vulnerable and how to
avert danger. What resources you need. How to coordinate everything.
You will receive ample input and useful tips based on real cases.
And you will have the opportunity to discuss your assessment
of practical issues with experts.
We have more than 30 years of experience in crisis communication trainings
in English, German and French
As we are
based in Zurich, at the heart of Switzerland, we also
offer our expertise in crisis communications training
in all of Europe as well as in the US. In English, German
and French. Some of the most recent trainings have been
in Frankfurt, Geneva, London, Chicago, Vilnius, Vienna.
manual is at the bottom of successful crisis communication.
On the basis of your specific technical and operational know-how,
we devise state-of-the-art guidelines. No general theory, but
checklists for real cases in your enterprise.
exercises set in realistic scenarios are part of every appunto
training. We also plan lifelike crisis drills and conduct them
from A to Z: from the script to supervision to analysis and
report. Only practice makes perfect!
has got enough human resources in communications to handle all
the simultaneous challenges during a crisis: writing press releases,
working on journalists' requests, giving interviews, monitoring
the media, attending to the hotline, keeping staff informed,
updating the website, calming down unsettled customers etc.
appunto recommends to train so called communications-samaritans,
who can be called in whenever needed to support your team.