line with the high standards of pharma and healthcare
relations for pharmaceutical enterprises
Communications addressing physicians, medical experts and patients
Communications addressing hospitals, public authorities, politicians
Organizing events for physicians and practising doctors
Organizing and anchoring congresses, symposiums and panel discussions
Advertisements, brochures, customers' and patients' information
The high complexity
of the pharma industry and healthcare asks for differentiated and clear, knowledgeable
communication. We do not work with standardised formulas. Each and every assignment
is different. We stand for accurate and creative solutions to the point, customized
to the target audience.
Thanks to our longstanding experience in medical
didactics by training doctors attending the Masters of Medical Education programme
we know what clinic managers, chief physicians and doctors expect. As external
consultants, we also know the needs and expectations of customers and patients
as well as those of public authorities and other players in healthcare.
appunto services offered in English, German and French
PR for pharmaceutical
experienced in launching new products as well as in fostering
already marketed ones. We provide you with ideas, edit and copy
write texts and take care of your media relations: everything
from media releases to professional articles to press conferences
and sophisticated journalist trip. We know what'll surprise
physicians, which kind of information they appreciate and what
gains their trust. We are also familiar with customers' and
Crisis communication for the pharmaceutical industry
Drug producers are a prime target for the media, the social media and politics. However small a crisis at the beginning
– it may be a single patient's case
– it can lead to the breakout of a global crisis causing millions or even billions of dollars of costs.
The crisis communications specialists of appunto have a long lasting and wide experience with sucessfully handling crisis PR in challenging situations for the pharmaceutical industry, hospitals, physicians or healthcare institutions at large.
We support you not only with expert advice, but also with all the practical work that needs to be done at a top professional level, not to make the situation worse.
And we know about the specific requirements and pitfalls when communicating for the pharmaceutical industry and the healthcare sector.
» Advice and support in crisis communication
Consulting and PR for hospitals
hospital and clinic managements in elaborating mission statements
and service assignments. We advise you in matters of organization
and internal as well as external communications such as, for
instance, media relations.
Devising presentations about drugs, medicine and healthcare
Media Training about drugs, medicine and healthcare
media trainings you learn to master tough interviews –
interviews as professional as in reality. You gain more confidence
and feel ready to face the challenge for real.
» Media training by a TV professional in
English, German or French
anchorman, Pierre Freimuller, makes sure that your panel discussion
or conference remains focused on the key issues and achieves
results. We provide anchoring in English, German and French
as well as multilingual anchoring.
Preparing for speeches, meetings and media appearance
you thoroughly on the formal as well as on the level of contents
– how to bring your message across – in one-to-one
trainings for all kind of appearances: meetings with authorities
and commissions etc. or TV appearance.
and wide experience distinguishes us when it comes to transferring
medical knowledge. Our trainings are practice-oriented and not
overburdened with theory. You "rehearse" how to improve
your didactics skills. Physicians, nurses, dentists have confirmed
it: our trainings are not placebo.
of Medical Education
special trainings for pharmaceutical and medical supplies product
managers and salespersons.
How to establish contact. How to identify customers' needs
and desire. How to convince them of
product advantages. And, what is most important, how to
reach their hearts and win them over.
Our trainings focus on salespersons to inspire and enthuse
rather than just inform customers. Learn how to come across
at your best.