appunto features wide experience in PR and advertising
for airlines and airline-related business. We have expertise in rules
and regulations, culture and terminology in this international business.
We are familiar with the specific communicative needs of airlines as well
as with the cultural characteristics of various different countries. appunto's
general manager, Pierre Freimüller, served both the Swissair Group
and the Swissair airline as head of corporate communications for five
Our principles: professional, accurate and faultless, fast and flexible
and therefore cost-efficient.
and communication for the airline industry
you with the following services in English, French and German:
We know that Germany's German is not like German in Switzerland
or Austria. Customers are sensitive to such nuances. We are familiar
with the varieties: We know that «Urlaub» means «Ferien»
in Switzerland, «Flugschein» means «Billett»
and «Hubschrauber» «Helikopter» –
are lots of differences like „truck" in American English
and „lorry" in British English. We adapt your ads –
«Anzeigen» in German, but «Inserate» in
Switzerland – we adapt brochures, articles etc. for release
in Switzerland. By the way: Not only in German, but also in French,
Italian, Russian and even Rhaeto-Romanic.